Reports have been confirmed that Google are testing a new budgeting option on their AdWords software, namely “timeframe.” The option will allow AdWords users to set a monthly budget which is then divided into a daily amount; but as we know all too well, that daily budget is not always spent.

On the days which you do not spend your entire daily budget, this new system will automatically adjust your following days spend to allow you spend the unspent daily budget on days when traffic is high and your adverts are in demand.

This feature is not yet available on all accounts and is still in testing. However it could prove to be a useful option for future and current clients.